1950s America Speech Essay

1950s America Speech The 1950s were a remarkable time in the history of the United States of America. Many of the events that occurred during this time inspired and molded the future of an entire generation. The economy was booming, bringing millions of Americans into the middle class. Government, Business, and Unions worked together to keep the economy going, but I believed the biggest force in the economy in the 1950s decade is the consumers. â€Å"Consumer Culture† is a culture where consuming goods become a marker of social states and a way of creating meaning in the people’s lives. The demand of the consumers created many jobs for people. As a result there were millions of things the United States produced, and abundance of things to buy. America had the newest, coolest, popular car out like the Chevrolet Corvette and the Ford Thunderbird. America also produced the wristwatch, TVs, and the famous, girly toy in the world-the Barbie Doll. The best part was credit cards were invented around this time allowing consumers to buy now, and pay off later. Now with the economy going so great, there was a high cost in demand allowing jobs to be formed. Blue Color Jobs were people who are plumbers, bus-drivers, cab-drivers, warehouse workers and construction workers. White Color Jobs were people who are accountants, sales representatives and mid-management positions. In the 1950s women were the housewife and mostly stayed at home. However, in the late 50s women started to have jobs mostly like being teachers, nurses, stewardess, and secretaries. In 1950 the gross national product (also known as GNP) had $284. 6 billion dollars; the US was by far the largest economy in the world! By the end of the decade the GNP stood at $482. 7 billion dollars. The 1950s played a huge role in segregation. â€Å"Separate but equal† was a famous quote to allow segregation seem okay. In truth, African Americans were always separate but never equal. However, in 1948 armed services were officially desegregation. Schools weren’t desegregated yet. An African-American girl had to walk 2 miles get to a black school when a white school was only 6 blocks away. On May 17, 1954 with its Brown v. Board of Education decision, the U. S. Supreme Court ends segregation in public schools. This is the beginning of the Civil Rights Movement. Just like today, Americans were sports crazy in the 1950s. Basketball, football, boxing were all typical sports that Americans loved, but one sport stood out of all of them. You guessed it; baseball. All these sports expanded in popularity due by technology and mass media such as television, magazines, and radio. Integration was spreading to sports allowing the famous, â€Å"Rookie of the Year†- Jackie Robinson to play baseball. Baseball remained the most popular of American sports mainly because the New York Yankees winning 7 out of 9 World Series. LEGOs building bricks were the most popular activity to do. It required imagination allowing the creator to build anything she/he wants to build. These LEGOs building bricks were for mainly children around 7 to 12 years of age. Skateboarding was a very popular activity for teenager during the 1950s. Fashion changes all the time. What’s interesting about the 1950s fashion is that it’s still acceptable nowadays. The teenage boys would were blue jeans, a white t-shirt, and a black leather jacket. To form a â€Å"cool† look. The hair style has longer than usual hair allowing longer sideburns for guys. This fashion was mainly influenced by Elvis Plessey. Grown up men would wear suits, a tie, and a hat to top it off. Most of the men would carry a suitcase. This fashion is known as the business man. Fashion for teenage girls is more sophisticated. What was in† during the 1950s were the tight sweater for a top, poodle skirt (a long, full skirt with the image of a poodle on it), bobby socks (ankle-high socks) and saddle shoes (sturdy shoes with a contrasting band of color). Teenage girls wore their hair up in a ponytail and wore a lot of Make-up. The only difference in clothes between teen age girls and women is women didn’t wear the poodle skirt. Most women would wear a full-length dress and carry a purse. Music is everywhere; it’s only annoying when it’s stuck in your head and you hear it repeat over and over through-out the whole day. But something special happen in the 1950s; this was the decade Rock n’ Roll was introduced by â€Å"The King†-Elvis Plessey. Some of his famous songs include: That’s All Right Mama, Heartbreak Hotel, Viva Las Vegas and the one I have stuck in my head right now, You Ain’t Nothing but a Hound Dog. Not only does Elvis introduce a new type of music, but also Influence teens such as appearance in fashion, and behavior. He also influenced future musicians such as the Beatles. Elvis Plessey is one of the most famous musician/ actor in the 1950s. Let the Rock n’ Roll rule forever. Booooom! The baby boom started in 1946 and stop in 1964. A baby boom is when any period marked by a greatly increased birth rate. The term â€Å"baby boom† most often refers to the dramatic post–World War II baby boom (1946–1964). There are an estimated 78. 3 million Americans who were born during this demographic boom in births. Reasons why people started to have babies all around the same time because: WW2 ended, people started to marry at a young, around the age of 20 was average and were ready to start a family. Science began to take off. In the 1950s Francis Crick and James Watson discover the double-helix structure of DNA. An immunization vaccine is produced for polio. The first successful ultrasound test of the heart activity was in the 1950s. The CERN is established. (European Organization for Nuclear Research) The world’s first nuclear power plant is opened in Obninsk near Moscow. NASA is organized. (Later on we have a â€Å"Space Race† with the Soviet). President Harry S. Truman inaugurated transcontinental television service on September 4, 1951 when he made a speech to the nation. AT&T carried his address from San Francisco and it was viewed from the west coast to the east coast at the same time. One of the most popular cars in the 1950s was a Cadillac. If you owned one you would symbolize wealth, power, and success. Elvis Pressley owned a Cadillac and so did captains of their own, individual industry. Even Hollywood big-shots and the common worker who saved enough owned a Cadillac. For most people, the name Cadillac evokes images of the finned, chromed, and gadget-laden â€Å"Fabulous Fifties† models. These Cadillacs proved that America was emerging unscathed from the war and to the contrary, demonstrated a new-found prosperity which found expression in cars. For four decades starting from 1950, Cadillac had no series competition in the US market. The 1950s were â€Å"The Golden Age of Television†. Television was introduced to Americana in 1939 and began to gain a foothold after WW2. In the 1950s TV were and still are American’s source of entertainment. In the year of 1950, 5 million TVs were sold! In 1950, just fewer than 20% of American homes contained a TV set. Ten years later, nearly 90% of homes contained a TV-and some even had color TVs. The three major networks: NBC, CBS, ABC. Some of the top favorite TV shows: The Texaco Star Theater, Arthur Godfrey’s Talent Scouts, I Love Lucy, The $64,000 Question, and Gunsmoke. Gradually, by the mid-fifties, there came electronic color television, which was followed by launching of remote control and transistorized television sets towards 1959. Thus, we can conclude that television in the 1950s brought an element of reality, news and fun for the people and also helped create a sense of awareness against all the social ills. The availability of movies and movie-related shows, reality shows, daily soaps and of course the news programs have made it the prime media of entertainment in every household. The 1950s truly were the decade of the TV. TVs allowed families to bond in the newly created suburbs. TVs also allowed advertisement. So in a way you’re communicating and discovering new products and news about what’s going on in the world. A women’s best friend is TV because around the 1950s women usually stayed at home and watched TV shows. The 1950s really had events and importance; also it isn’t much different from our lives today. Many of the events that occurred during this time inspired and molded the future of an entire generation.

Resources and Capabilities of Coca-Cola Essay

In the competitive corporate world it is very important for organizations to have a strategy. This strategy should be based on resources and capabilities that the firm has and also taking into consideration the opportunities that arise in the external environment enabling companies to achieve sustainable competitive advantage. (Grant, 2005). The company that I have chosen is Coca-Cola. The reason behind me choosing this company is because from my point of view, Coca-Cola has been a company that has always invested, upgraded and leveraged its resources and capabilities to be the most successful brand in the soft drink industry for more than 120 years. According to Interbrand ´s report on Best Global Brands, Coca- Cola has been ranked in the first position for the 13th consecutive years. Estimating its brand value at $77.8 billion and having a rise in 8% since last year annual report. (The New York Times, 2012). Coca-Cola ´s was discovered by John Pemberton, a pharmacist from Georgia, as a result of an accident, which has now become the most consumed soft drink in the world. (The Coca-Cola Company, 2012). Around 1.7 billion of Coke products are consumed in a day. (The World Fact Book, 2012). Its portfolio of products range from the traditional Coca-Cola, carbonated soda water, bottled water, tea, sports drink and fruit juices, having over 3,500 products and brands. The company holds 275 bottling partners around the world; these companies are dedicated to produce, package and distribute most of the company ´s products. The company competes in over 200 countries. (The Coca-Cola Company, 2012). The resource based view is a framework that suggests that companies obtain competitive advantage by focusing on strategies that exploit their internal strengths by responding to the external opportunities and trying minimize external threats and internal weaknesses. (Barney, 1991). The advantage of this model is that the firm can consider factors that are within their control. (Connely, 2010). Moreover, this model has two assumptions in analyzing resources. The first one is that the firm is heterogeneous to the strategic resources they control. The second is that resources aren’t perfectly mobile across firms and thus heterogeneity can be long lasting. (Barney, 1991). Before talking about Coca-Cola ´s resources and core capabilities it is important to understand the difference between these two. â€Å"Resources are the productive assets owned by the company, capabilities are what the firm can do well. Resources can be classified as three types; tangible resources, intangible resources and human resources.† (Grant, 2005, p. 136-137). Authors such as Teece and Pisano (1997) suggest that an organization has to always renew and recreate its resources to meet the needs of changing environments. They are three basic types of dynamic capabilities the ones sensing opportunities and threats, the ones concerning seizing opportunities and the ones concerned in re-configuring the capabilities of an organization. Dynamic capabilities can take various forms such as recruitment and management process, major strategic moves, such as acquisitions and alliances. Tangible resources are physical and financial resources that can take a variety of forms. These assets and capabilities determine how efficiently and effectively a company performs its functional activities†. (Grant, 2005, p.139). To determine if a company has a strong financial position financial analyst tend to evaluate in general the gross profit margin, operating margin, ROA and ROE ratios. The Coca Cola Company has a very strong financial position, its sales were $46.542 billion, its gross profit margin in the year 2011 was 60.86%, 2010 it was 63.86%, in 2009 it was 64.22% meaning that the company has been consistent in their efficiency of manufacturing and distribution during the production process. (Google Finance, 2011). The operating margin in 2011 was 23.06% and 2010 it was 39.13%. The margin is the measure of the proportion of company ´s revenue left after deducting variable costs. The margin has been consistent which means that the company is always trying to maintain its variable costs. The ROA is the indicator of how efficient a company is using its assets to generate earning. In 2011, Coca-Cola ´s ROA was 10.17%, during this year the management was less efficient at using its assets but during last few it has been quite efficient. In 2010 it was 16.19%; in 2009 it was 14.02%. The ROE from last year has dropped from 28.17% in 2010 to 17.73% in 2011, even though the company is trying use less shareholders equity to produce profits. (Coca-Cola ´s Annual Report, 2011). The physical resources that Coca-Cola owns can be classified into building, equipment and their bottling partners. The buildings account for $ 5.24 billion, the property, plant and equipment account for $ 23.15 billion. The distribution of the drink is done through 275 bottling partners. The bottling partners manufacture, package, merchandise and distribute the finished branded beverages. (Coca-Cola ´s Annual Report, 2011). The intangible resources tend to contribute more than tangible resources. They can be classified as; intellectual property, resources for innovation and reputation. (Grant, 2011). One of Coca-Cola ´s most valuable intangible resource is its secret formula. The company tends to sell concentrated syrups to their bottling partners, who then use the syrup to produce the final product. This means that the company does even share their secret formula with its bottling partners. (Coca-Cola ´s Annual Report, 2011). According to Coca- Cola another intangible resource that they own is their technology and the know-how. They related this technology to the â€Å"Company ´s products and the processes for their production, the packages used for our products, the design and operation of various processes and equipment used in our business and certain quality assurance software.† (Coca-Cola ´s Annual Report, 2011, p. 9). An intangible asset that Coca-Cola owns is its â€Å"Goodwill†. The goodwill can be classified as the strong brand name, good customer relations or good employee relations. (Investopedia, 2012). In 2011 Coca- Cola ´s good will accounted for $ 12,219. The company performs impairment tests of goodwill at geographic operating areas. The operating areas are: Eurasia and Africa, Europe, Latin America, North America and Pacific. Coca- Cola ´s brand loyalty and recognition can be considered as Coca-Cola ´s most valuable intangible resource. Every day 1.7 billion of coke products are consumed in a day, more than 60% of the of the world ´s population have a Coke drink in a day. (Market Line, 2011). Moreover, the red and white logo is recognized by 94% of the world ´s population. (Business Insider, 2012). The Coca-Cola Company had 146,200 employees worldwide in the year 2011, respectfully called associates. The Company always tries to keep their employees engaged by motivating and indulging responsibility in projects. Their work place includes on site company gym, free Coca-Cola drinks, summer and flexible working hours. Training and development also plays a big role, they continually invest in employee development plans, internal talent management, leadership development for managers and employee performance management. They also tend to reward their employees by different elements such as pension, health care and additional holidays. Once analyzed Coca-Cola ´s tangible and intangible resources I now proceed to analyze their core competence and dynamic capability. Core competence can be defined as â€Å"the linked set of skills, activities and resources that, together, deliver customer value, differentiate a business from its competitors and potentially can be extended and developed†. (Johnson et al, 2011, p. 89). Coca-Cola ´s major dynamic capability is large investment in marketing. In 2011, Coca- Cola spent $ 3.3 billion on advertisement. (Google Finance, 2011). Their marketing programs are developed to â€Å"Think Globally, but act locally† designed to enhance more consumer awareness and product appeal for customers. The company tends to differentiate its marketing strategy in developed markets and developing markets. In developed markets is objective is continue having growing profits and in developing markets its objective is to increase brand value. In emerging markets they invest in brands and infrastructure programs to give access to the consumers to the product. In developed markets they invest in making the product affordable, good communication with its customers and differentiation within its products. (Coca-Cola ´s Annual report, 2011). Another core competence that enables the company owns to gain competitive advantage is their distribution and bottling operations. Most of their products are â€Å"manufactured, sold and distributed by independently owned and managed bottling partners†. (Coca- Colas Annual report, 2011, p. 32). The company owns nearly 275 bottling companies, distributing their products in more 200 countries. Three most known bottling companies are Coca-Cola Hellenic, Coca-Cola Femsa, and Coca-Cola Amatil. Coca-Cola Hellenic distributes in 28 European countries. In 2011, 46% of the unit case volume of Coca-Cola Hellenic consisted of Trademark Coca-Cola Beverages. Coca-Cola Femsa is a Mexican company covers most of parts of South America. In 2011, 62 percent of the unit case volume of Coca-Cola FEMSA consisted of Trademark Coca-Cola Beverages. Coca-Cola Amatil covers Australia, New Zealand, Papua New Guinea, Fiji and Indonesia. In 2011, 45 percent of the unit case volume of Coca-Cola Amatil consisted of Trademark Coca-Cola Beverages. According to Coca-Cola the ownership of bottling companies helps them reduce costs and make the product more available throughout the world. In the next five years the company has committed to invest $30 billion in their bottling companies. (Coca-Cola ´s Annual Report, 2011). Coca-Cola ´s innovation in products can be classified as one of its most dynamic capability. They always try to â€Å"recreate and renew† their products. The company holds around 500 products. (Coca-Cola ´s Annual Report, 2011). Their innovation philosophy is â€Å"70/20/10†. They invest â€Å"70 of their resources in existing products, 20% in innovations related to existing products and 10% in pure innovation. (Forbes, 2012). The newest products launched into the markets are mini cans of 7.5 ounces and has only 90 calories. Another new product is Sprite Green, naturally sweeten Truvia, every 8.5 ounce serving has 50 calories and 5% lemon juice. (World of Cola, 2012). Once analyzed all of Coca-Cola ´s resources and core capabilities, the next step is to use the VRIN model, which consists in externally analyzing the firm’s resources and dynamic capabilities to see if these are useful to generate sustainable competitive advantage. VRIN stands for Value, Rarity, Inimitability and Non-Substitutability. (Barney, 1991). Nevertheless some authors such as, McEcily and Chakravarthy (2002), believe that the framework lacks semantic logic that account for characteristics that impede certain activities in the firm at the same time enhancing others. The value of resources can be determined if they can give a company competitive advantage at a cost that it allows the organization to have acceptable profits. (Johnson et al, 2011, p. 89). In case of Coca-Cola the company is very innovative this makes them the market leader. It always takes advantage of new market trends to develop new products and gain competitive advantage. In 1892, they were the first ones recognize about the change that consumers were getting more health conscious and introduced the Diet Coke, a low calorie beverage, which since then became the world ´s top-selling low-calorie soft drink. (World of Coca-Cola, 2012) In terms of Rarity, rare capabilities are those that no or few firms posse. (Johnson et al, 2011, p. 89).According to Coca-Cola their brand value, brand loyalty and brand recognition are capabilities that no other firm holds in the industry. As stated before, their brand value is estimated at $ 77.8 billion and their logo is recognized by 94% of the world population. They have been holding this capability since many years which drives them sustainable competitive advantage. (Coca-Cola ´s Annual report, 2011). Coca-cola resources can also be classified as inimitable. Their distribution system and bottling companies are so widely spread throughout the world, making their products available to customers everywhere at any time of the day. It is really difficult for companies to have such wide distribution network as the costs would be really high for a new firm trying to do this. (Forbes, 2012) Moreover, their secret formula of making coca-cola is considered as non substitutability resource. This is because it hasn’t been discovered by any other soft drink company. Even thought there are substitutes available in the market none of them meet up to Coca-Cola ´s taste or standard. (Coca-Cola ´s Sustainability Report, 2011) In conclusion, Coca-Cola ´s history, brand equity, people, distribution network, secret recipe, etc. are resources that are difficult to imitate, while being extremely valuable. The company constantly works to gain competitive advantage by developing healthier products as consumers are becoming more health conscious and by having big investments on marketing programs to have more consumer engagement. Even though Coca-Cola ´s strategies and competitive advantage are extremely sustainable the company can face competition from healthier and more environmental friendly firms, which the company is trying to tackle by implementing the 2020 vision. The 2020 vision has 5 long-term objectives. The first one is energy conservation/climate change which consists in reducing by 15% carbon footprint. Second, sustainable packaging/recycling makes their packaging 100% recyclable. Third, water stewardship which consists in establishing a water sustainable operation in which they minimize the use of water and have neutral water impact on the local communities where they operate. The Fourth is product portfolio/wellbeing, they intent to provide healthier beverages for every lifestyle and occasion. Fifth, diverse and inclusive culture consists in creating a better work place to work every employee with a wide diversity of culture.

Cross Culture Management Exam Questions with Answers

Chapter 1 Q. 1. please, provide TWO examples which show that people around the world are still very different from each other, despite advances in technology and transportation. 1. In England children need to wear uniforms at school, but in Latvian schools nobody wears them. 2. Black schools and white schools still exist, as well as schools on religion Q. 2. Please give ONE example that shows that management is not the same everywhere around the world. 1. In China for example, business ppl don’t like to sign papers, they are more open for mutual trust, if u want to sign paper with them, they will think that u don’t trust them, but In Eu or Usa everything must be signed and written down to ensure that there won’t be any problems. Q. 3. Please explain why some Chinese negotiators among themselves refer to their western counterparts as harmless barbarians. Chinese ppl evaluate only their own culture, and because of the culture differences towards theirs aren’t the same, they criticise western culture. If u want to do business with Chinese then u will need to understand them, they won’t do anything. ) Q. 4. Please explain the 4 quadrants of the Johari window in your own words. Q. 5. ONE advantage and ONE disadvantage of having stereotypes Advantage: Help process new information by comparing it with past experience and knowledge. Disadvantage: It blocks our mental ‘’file’’ we ma ke our mindless open for other knowledge or information. Therefore we think things about people that might not be true Chapter 2 Q. 1. More important than observing behaviour is understanding the meaning of that behaviour. Please explain this statement and provide two examples. Observing behaviour is not enough. What is important is the meaning of that behaviour. This distinction is important as the same behaviour can have different meanings and different behaviours can have the same meaning. Example: Eye contact in Western culture means showing trust and honesty whereas in Asia it is a sign of disrespect and aggression. Example: In Usa showing OK sign with fingers means – approving smth, but in Brazil it means – literally â€Å"screw you† Q. 2. Please, explain the three layers of this model and give an example of each layer 1. Artefacts and behaviour – by observing (greeting rituals, dress code, use of titles of first and last name) 2. Beliefs and values (the way things are) – by interviews and surveys (getting know the meaning of behaviour) 3. Assumptions (space, language, time) – Interference and interpretation (distance between people as expressed in greeting rituals and ways of interacting) Q. 3. Please, choose a cultural artefact and explain its underlying belief/values. Dress code – For every culture there is different meaning in business dress codes: 1. USA – rolled up sleeves are considered a signal of getting down to business 2. Germany – Always wearing casual form even if it’s really hot – showing that they are here to work 3. French – reluctant to remove ties and jackets – because it’s official meeting Q. 4. Saying that our colleagues are late to a meeting because they are Latin misses the point. Please explain why. For example: is time seen as past/present or future assumption or monochromic / polychromic in Latin. Thus we need to better understand the behaviour observed to appreciate each other. Chapter 3 Q. 1. Please explain the 5 dimensions of Hofstede Q. 3. Space: Public (group oriented) vs. Private (more task-cantered); Time orientation: Past, Present, Future; Action: doing vs. being; Time focus: monochromic vs. polychromic; Communication: high-context vs. low context. Q. 4. 3 characteristics of high context communication and 3 characteristics of low context communication. High: other things have to be considered ( listener has to read between the line when listening to a person or reading sth. 1. Reading â€Å"between the lines† 2. Influenced by closeness of human relationships 3. Not everything is explicitly stated Low: Explicit orders given by person, listener doesn’t have to listen or read between the lines. 1. Meanings are explicitly stated in text. 2. Direct and linear communication. 3. Based on feelings CH 5. Q. 1. Please, explain the differences between the rational analytic approach and the subjective approach. Which approach do you prefer and why? I prefer rational analytic approach, because it’s more based on facts and figures, since it is more important when making decisions. Q. 2. Please describe 3 characteristics of each strategy. 1. Controlling model is more objective, more specific and low context. . Adapting model – more flexible, more qualitative, information gathered from personal sources like friends and colleagues. Q. 3. Please, provide 3 concrete examples of cultural differences you might have to deal with in a merger process. 1. Americans working with Japanese ppl; 2. The meaning of behaviour; (Brazilians and American s) 3. Q. 4. In what ways may differences in national culture hinder or facilitate internationalization efforts (page 139 – 141)? Notion of culture distance explains it as the greater the difference in home versus host country culture, the greater potential difficulties. Chapter 7 Q. 1. Which four cross cultural competences for managing differences abroad can be distinguished? Explain each competence in a few lines 1. Awareness of one’s cultural worldview 2. Attitude towards cultural differences 3. Knowledge of different cultural practices and worldviews 4. Cross-cultural skills Q. 3. Please, explain the different phases of a culture shock. 1. An initial stage of elation and optimism (the honeymoon) 2. A period of irritability, frustration, and confusion (the morning after) 3. And then a gradual adjustment to the new environment (happily ever after) Ch. 8 Mention ONE disadvantage and TWO disadvantages of a multicultural team. Do they tend to perform much better or worse than monoculture teams? Please explain your answer. Disadvantages: greater potential for frustration and dissatisfaction; richness of the diversity make interpersonal conflict and communication problems; different cultural assumptions. Advantages: contribute to new ways of looking at old problems, creating the opportunity for greater creativity and innovation The problem is ‘how to get settled’ or how to arrive at a common ground. Diverse groups have to confront differences in attitudes, values, behavior, experience, background, expectations, and even language. The ocean metaphor is used in the book several times. How can you link each level of the ocean metaphor to the strategies for managing tasks? Artifacts (level 1) such as the use of titles of first and last name, the presence and form of agenda, amount of social vs. task orientated. The beliefs and values (level 2) are indicated in discussions regarding the roles of the leader (hierarchy) and the structure of meetings. The underlying assumption (level 3) has to do with the use of power, individualism.

International Tourism Marketing Essay Example | Topics and Well Written Essays - 4000 words

International Tourism Marketing - Essay Example The international businesses are important for many countries as it helps in giving a boost to their economies and these businesses create an attractive and competitive environment (Bennett and Blythe, 2002). The international businesses play an important role in the international trade and the increasing number of international businesses create globalized environment that need more effective analytical tools (Bowman, 2007). Hence, international businesses need to take various factors into account when designing strategies for international marketing. In recent times, the social networks have changed the ways the organizations are doing business activities. According to Molina et al. (2010), social media is the online community in which people from different backgrounds and objectives come together on one platform to share the interests and activities. Similarly, Mansfield et al. (2005) in their research indicated that the travel and tourism industry is growing by leaps and bounds a nd the industry is expected to produce exceptional results in the long-run. The tourism industry is the main revenue earner in countries such as UK, USA, Canada, Malaysia, UAE, Saudi Arabia and other European countries (Gretzel, 2008; Gursoy and McCleary, 2004; Srikaya and Woodside, 2005). Background of the study The tourism industry has been growing at an exceptional rate and it is expected that it will continue to expand more in the future. The most important aspect that the tourists consider when deciding about their travel destinations are the information gathering process. The tourists use variety of sources to gather sufficient information. As Gursoy and McCleary (2004) have stated that tourist information is the most valuable concept and the two vital aspects that are given utmost consideration are the image that the tourists have about the destination and the selection mechanism that the tourists to make their final destination choice. According to Chitango (2011), people ar e relying more on social media to make selection about their travel destinations and they are using these social networking mediums as a source of information gathering mechanism. It has been stated by Santos (2011) that the tourism industry will have to rely on the social media advertisements in the future so that they can attract the customers. The travellers are now shifting from traditional advertisement mediums such as advertisements, newspaper ads, billboards and others to YouTube, Facebook, Twitter and other online blogs to make their travel destinations choices (El-Goharay, 2010). The primary purpose of the paper is to help the travel and tourism industry develop an understanding about the changing marketing trends in terms of social media and what needs to be done to respond to the customer’s needs and demands. The paper will develop the strategies that the industry can implement to attract the tourists to their countries and make it their final destination choice. P roblem Statement The researchers wanted to understand impact of social media on the

Community Heath Promotion Essay Example | Topics and Well Written Essays - 3000 words

Community Heath Promotion - Essay Example It involves establishing the links between community development initiatives to the health of the members of the community and the quality of life they live. The identified need in this case is the improvement of awareness on Parkinson’s disease among the Aboriginals in Ontario province, Canada. The program takes the following approach. 1) Identification of the problem and possible diagnosis This is the initial step in health promotion and involves the identification of a particular group and the problem. The health issue has been identified in this case as the high risks to Parkinson’s disease among the Aboriginals of Ontario, Canada. Appropriate data to be used in the entire promotion initiative have also been obtained that describe the whole situation. 2) Informing the members of the public The members of the public are the target and the ultimate beneficiaries of the initiative. In communicating the intended program, the culture of the particular community has to be identified as this can influence their perception of the initiative and the appropriate approach that can be used. The community leaders are an important tool that is appropriate not only in reaching the individuals but also in persuading the key stakeholders and other members of the community to take part in the initiative. ... The funding agencies and other donors will require a satisfactory budget that has a promising outcome. 4) Creating a health promotion team Different responsibilities will be available to ensure full accomplishment of the program’s mission. The members of the team are to be recruited from among the community members and other professionals. The team should include individuals who will have a role in the development, implementation, and evaluation of the program. It has to be noted that the program aims at empowering the members of the public to have control over their health through independent creative and innovative ideas. The program enables the members of the public to make informed decisions concerning their health (Fertman and Allensworth, 2010, p.6). Involving the public in the health promotion program also ensures more public ownership of the program, which is an asset towards the success of the program. 5) Identification of activities in the program and the target grou ps This involves brainstorming the appropriate interventions that will be used promote awareness of the Parkinson’s disease and reduce the risks of its outbreak or spread among the Aboriginals. The approaches may be different or different population groups and thus it is necessary to the program activities that may be applied for a given identified group. 6) Scheduling The whole program has to be accomplished within a given period. The members of the health promotion team have roles that each will play in the promotion program. The identified activities are scheduled in respect to their relevance and the individuals to carry out the activities. 7) The activities in the program

Critically analyse the recommendations for hydration during endurance Literature review

Critically analyse the recommendations for hydration during endurance events and discuss the role of sports drinks in relationship to health and performance - Literature review Example The ability of the athletes to keep their body temperatures within some given boundaries even when temperatures surrounding them are very different is known as thermoregulation (Snell et al., 2010). If the body of the human body fails to maintain the average temperatures at any given time and the temperatures rise above the standard rates, the result is a condition known as hyperthermia (Geesmann, Mester and Koehler, 2014). The condition usually happens when the human body is exposed to constant temperatures of 55 degrees Celsius. The opposite of hyperthermia is hypothermia and it occurs when the body is exposed to low temperatures for an extended period. It is very fortunate that sports science has gone a step ahead to find out the ways that regular ingestion of fluids is important for the performances of the athletes. During the actual sporting activities, hypohydration tends to impair the ability of the body to regulate heat that leads to increased heartbeat rates and body temperatures. The exertion that is perceived increases making the athlete to experience more fatigue than in normal situations (Cox et al., 2006). The requirements of fluids by individual athletes vary between exercise situations and the loss of fluids is affected by genetics of the athlete, the body size and fitness. In addition, the environment and exercise intensity where the exercise is being carried out affect the loss of water from the athlete’s body. It is natural for sweat loss to increase as the exercise intensity increases (Cox et al., 2006). The functioning of the athlete’s mental capability is lowered during this period and it normally leads to negative implications for motor control, concentration and decision-making. There is also slowed gastric emptying that leads to stomach discomforts. The effects sated always lead to the impairment of the exercise performance (Wilson et al., 2006). Hypo hydration affects almost all the types of exercises

The Book The Road and The Movie The Shop on Main Street Essay

The Book The Road and The Movie The Shop on Main Street - Essay Example In the book â€Å"The Road†, Cormac McCarthy writes of a period that had been established during the post-apocalyptic time and the setting is purely fictional to generate the mood that had been associated with failed determination at progress. These two tales predict the events within the universe using different approaches with the movie predicting actual events in relation to the Jewish treatment during the famous war and the book telling tragedy at the time the universe had been created to be linked to a fictional universe. The relationship had been accorded to the two tales to accord the needed incentive in delivering a stable plot development. The movie â€Å"The Shop on Main Street† and the book â€Å"The Road† have both been developed to indicate the nature that humanity may be subjected to the harsh conditions on both fictional and reality scale, and deliver means to find solutions of survival. The Shop on Main Street The movie depicts the plot placed to reflect the nature that the form fascism may be relayed towards innocent living to harm positive societal relations. The character Tono Briko who is depicted as a Czech carpenter is presented with the solution that would uplift his low stature. Tono establishes the relationship with an elderly Jewish woman in the attempt to offer security to her button shop business. Although he is depicted as a lazy individual without ambition, he is accorded the status of an assistant within the new business as a reward for the loyalty that he had portrayed (Crowther). The plot twist had been when he had been faced with the decision of protecting his friend or betraying her, as the Jewish citizens had to be transported and interdicted. Kadar and Klos had created the movie to bear the reflection of the subjections placed on the individuals who had witnessed the tyrannical rule of Hitler. The climax of the plot development had been seen when the tough decision had to be made concerning the human abi lity of relating between the virtues of presenting a saintly character to the evil personality that creates human relation. The plot had been developed to change the outlook issued from the developed theme of positive relation to the period that had been presented to acknowledge difficult decision of protecting the interest of the weak. The period favored the system implemented where the Jewish had been accorded the difficulty to exist during the Hitler regime. The story set had been developed to present the oppression theme on two individuals from both sides of justice. The elderly Jewish woman had been intentionally used in the plot development to relate to the Aryan co-worker to inform of the imbalance that had been inevitable. Although she fulfilled the demands that had been placed upon her to employ an Aryan, the difficulty presented had been noticed when the movie ended in the decision that Tono had to face. The theme of betrayal and oppression is played intricately within the development of the play to limit progress and peaceful relations needed to grant total closure. The time had been crucially related to the historical impact of the reign that Hitler had presented during his reign. The oppressed during the time had composed of Jewish who had been subjected to difficult presentation during the rule of the Nazi. The Road McCarthy’

Ethical Decisions Essay Example | Topics and Well Written Essays - 250 words

Ethical Decisions - Essay Example Transparency is necessary in a business decision making process. It is obvious that most decisions made have undesirable effects on some workers. However, transparency helps reduce instances of employees being treated unfairly by their bosses. Therefore, transparency is a core ethical aspect in the decision making process. In addition, there are consequences resulting from various decisions made in a business. These decisions may affect various workers negatively. Therefore, it is wise and ethical for managers to identify the effects, which are likely to occur from various decisions made. The effects of these decisions should be clear before the decision is made. This helps the employees prepare for the repercussions which are likely to occur. Further, every business decision should be achieved fairly. Fairness is tremendously vital in decision making because it creates confidence among workers. Each employee working for a particular firm should be treated equally and fairly. Fairness creates a business environment where employees believe every decision made in the company is targeted for a common good. Transparency and fairness are a vital business code of ethics that enable the company to build a strong employer-worker relationship. For instance, I was working as the head secretary for a local restaurant where I would make most of the decisions. The restaurant had many dedicated workers who made it easy to work with them. However, the company faced tough economic times, and I was ordered to fire some of the workers. It was hard to choose the best workers. Therefore, I called a meeting, and I discussed the matter with the employees (Dubbink, Liederkerke, & Luijk, 2010). We decided to use facts in order to reach an agreement on which workers I would fire and which ones I would keep. After examining the role played by each worker, I finally fired those who played minor roles. In

Lombardi's Italian Grill Restaurant Marketing Strategy Case Study

Lombardi's Italian Grill Restaurant Marketing Strategy - Case Study Example One can say that Monica is doing less than average in terms of her sales and profits.   Considering the size of her restaurant, it should be making better than just earning $4,200 per week.   Since Lombardi is the only restaurant in the shopping center, it should be capturing a large market of the center, but presently its revenues do not show evidence of such. This may also be an indication that its location is not exactly where its target market is. The current marketing strategy of Monica is just so-so.   She probably did not have a comprehensive marketing plan when she opened Lombardi.   A marketing plan is essential because the plan will set her objectives for the restaurant and the strategies that she will implement to meet those objectives.   One can observe this in the way she decided where to locate her restaurant.   Monica’s major decision point was the location is â€Å"at the crossroads of three major interstate highways†Ã‚  (Cannon, McCarthy and Perreault 451); thus, there was heavy traffic.   Monica failed to consider her target market.   The location may have heavy traffic but if her target market is not there, the strategy will still not work.   The strategy that she adapted is that of mass marketing which is not appropriate considering that her restaurant is a specialty restaurant.   With regards to her promotions strategy, advertising through the internet may not be a good idea.   Internet advertising is inappropriate with the profile of her target market.   Monica should consider giving out flyers instead, among the visitors of the shopping center where the restaurant is located. Monica’s marketing strategy should have been more specific.   She should have made the necessary plans with regards to her product offerings and pricing.   Her low sales may be due to an ineffective marketing strategy.   One thinks that she should seriously consider joining a franchise chain at this point in time.   Right now, her gross revenue is at $4,200 per week or a projected annual revenue of $201,600 only (Cannon, et al 451).  Ã‚  

CARING AS AN ART Essay Example | Topics and Well Written Essays - 750 words

CARING AS AN ART - Essay Example In Bernice’s book â€Å"from silence to voice: what nurses know and must communicate to the public† the definition of a patient is expanded to include a person who is not aware of the requirements to improve and protect his health and therefore nurses must help him pass the information on his health needs. Health is the psychological, physical and societal well being of an individual, which cannot be taken to mean absence of an illness. Bernice expands this definition of health to include the right of a patient to have his needs understood as this helps in increasing speed of recovery and protection against illnesses. Environment is defined as the surrounding or the conditions that an individual lives in; this definition does not deviate very much from the one that is meant in Bernice’s book. The only difference is that Bernice has used the word environment in a health setting to include all stakeholders in health care. Caring can be defined as an art since it re quires an individual, who is probably the nurse to perform several functions at the same time, for instance, a nurse is required to answer questions that a patient might ask, show compassion, provide a patient with food and at the same time provide medical attention. In addition, a nurse is also responsible for communicating the condition of a patient to the physician, pass information to the family and community on how to care for the patient to help him recover fully and any other information that is required by stakeholders. Performing these responsibilities at the same time define nursing as an art. As a science, nursing is concerned with the results of the process of health care; what is wrong with the patient? Why is the patient in the hospital? What information is needed in order to plan the care that is to be given to patient? In addition, when should the doctor intervene? Are some of the practises that need to be supported with evidence therefore making nursing a science. T he interaction of the two aspects of nursing is critical to the provision of quality nursing care since omission of one aspect may hinder fast and full recovery of the patient. For instance, when performing a certain procedure, such as feeding a patient on a certain type of food, explaining to the patient why your are giving him that type of food will enable him to have confidence in you therefore he is likely to cooperate. A friend of mine who has been in the nursing profession for the last 10 year had several experiences with patients that shaped her career in nursing. One of the experiences she had involved a patient suffering from cerebral malaria whom she had been allocated to take care of. The patient was always violent and did not want anybody close to him including the physician who was treating him. Attempts to tie him to his bed or give him sedatives had proven futile since his violence tendencies did not stop. As the nurse in charge, my friend decided to use a different a pproach; she would go to the patient’s bedside and try to talk to him in a bid to convince him they were trying to help him. Initially the patient was violent towards my friend but after some few days, he calmed down and was willing to listen to what my friend had to say. She would explain to him about the condition he was suffering and how the doctor would help him and after sometime, the patient was very

Husayn-McMahon Essay Example for Free

Husayn-McMahon Essay McMahon-Hussein Correspondence refers to an exchange of letters between Sharif Husayn Ibn Ali of Mecca and Sir Henry McMahon of Britain detailing the future of the Arab world in the face of a possible annexation by the Ottoman Turks. The background to this communication can be traced to early 1914 when Sharif Husayn’s son, Amir, paid a visit to the then British Consular in Egypt, Lord Kitchener, seeking British assurance that they would offer their support incase Arabs opted to revolt against Turkey. While at first Kitchner was reluctant to make any commitment, his successor in the region, McMahon, upon sensing the dwindling British fortunes in the Middle East, made hefty promises to garner the Arabs support during the First World War. It is during this period that McMahon would initiate correspondence with Husayn. The Husayn family emerged to be an influential force in the Middle East as it lay claim to be the descendant of Muhammad and held the mantle leadership of a number of kingdoms in the region (Daly 215). The issue of McMahon-Hussein correspondence has emerged highly controversial and is held to be at the core of the crisis in the Middle East. It is regarded as an important correspondence by the Palestinians as it was seen as a commitment by the British of granting them independence. In these series of letters, Husayn had asked for Arabs independence, he outlined these areas to be the Arabian Peninsula, Palestine and Iraq amongst others. McMahon on the other hand made a commitment to ensure the independence of a number of territories which would not damage the existing cordial relations with France. Arabs in the Middle East have maintained that British had promised independence to the Palestinians; on the other hand, Britain claims that this was merely a declaration of intent that was not legally binding and cannot be used to lay claim of independence to the Palestinians (Mack 123).

Compare and contrast the presentation Essay Example for Free

Compare and contrast the presentation Essay In both 1984 and The Handmaids Tale the past is constantly being made aware by the main characters in the novels, Winston and Offred. They struggle to live with the memories of the past, significant change since and their life compared to then and now. However Winston and Offred have different degrees in remembering the past, this is displayed through different techniques and language used. Winston uses dreams in 1984 to sub-consciously remember his past, he can picture particular imagery in his dreams, Winston remembered especially the very thin soles of his fathers shoes. But cannot remember what exactly happened to his mother, father and sister. We do not know if they were killed or taken away, when his mother had disappeared. The use of the word disappeared leaves not only us but Winston in limbo as to what happened to his family, it is distressing for Winston to not know exactly how or if they were killed. In his dreams Winston also appears to know that his sister and mother both sacrificed their lives for him but cannot remember exactly how and this guilt plagues him, His mothers memory tore at his heart because she had died loving him, when he was too young and selfish to love her in return The chance he had to acknowledge this selfless act has been taken away from him and could explain why he wants to know more of the past but is unable to do so in the society he lives in. However, the dreams Winston has are not always as troubling as the one above from this dream. Directly from the dream mentioned above he is, standing on short springy turf, on a summer evening when the slanting rays of the sun gilded the ground. This dream is much more pleasant than the other, with the imagery of a summer evening and the sun providing a short break from the bleakness in Oceania. This dream is still problematic for Winston however, he does not know if it was a real event or a dream. Ironically, the knowledge of the past Winston desires for he spends destroying and re-touching in his job. He is a clerk for the Ministry of Truth, where his job is to rewrite historical documents so that they match the current party line, this involves re-writing newspaper articles and re-touching photos. He who controls the past, controls the future. This is a party slogan and is one of the most poignant quotes, Winston does just this daily yet doesnt want to. Offreds past is constantly present throughout HMT and is used through the technique stream of consciousness. She connects things that she sees or smells in present day to those of the past and very early on in the novel she talks of her garden, I once had a garden. I can remember the smell of the turned earth, the plump shapes of bulbs held in the hands This is in contrast to Winstons past as she is sure of what hers is; the potent imagery used takes Offred back into her past and disconnects her from the present something which she desires frequently. Offred also thinks of her past with Luke and her child, these fond memories also remind her of how she took life for granted, How were we to know we were happy? Offred now craves even the simplest material things, she feels she has wasted her time in places e. g. hotel rooms and not even taken notice of the di cor, things to entertain her mind. Her regret of taking things for granted is often mentioned in the novel through things we often taken for granted to, The smell of nail polish has made me hungry. A simple cosmetic is now forbidden in her society yet she, and we, use it on a daily basis and have a readily supply. In both novels there are material objects which act as motifs and symbols of the past for Offred and Winston. In HMT Offred is given magazines from the past, by the Commander, which are now forbidden in Gilead, I wanted it with a force that made the ends of my fingers ache. This is again another example of the regret Offred has for not appreciating the little things she had in the past, and also an example of an object from the past which Offred would have read regularly but has no access to. In this instance another character is also affected by the past, the Commander. Some of us, he said, retain an appreciation for the old things. The Commander should not like the way women were in the past, he is part of the patriarchal group that set up Gilead in the first place to prevent women from having careers and being their own person. Yet he also has a love for the past, like Winston. He enjoyed women being women, looking feminine. The material object used to represent the past in 1984 has a more influential placing in the novel. A paperweight, bought in the prole district by Winston, is his way of trying to rekindle his connection with the past. Thats what I like about it. Its a little chunk of history that theyve forgotten to alter. Its a message from a hundred years ago, if one knew how to read it Symbolically, when Winston is arrested by the Thought Police the paperweight is smashed into tiny little pieces. This foreshadows later events when Winston is actually tortured into believing the same way as the party, and forgetting his urge to know more of the past. In conclusion the past in both 1984 and HMT are represented through dreams and flashbacks for both the main characters. This representation is seen constantly throughout the novel and we are reminded that the past holds memories, however minor, for both characters. Both Winston and Offred have lost the past and seem unable to get it back, even though they long for it.

How Can Teachers Help Pupils To Learn Education Essay

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Mathematics :: Personal Narrative Math Essays

Mathematics At the recent annual meeting of the Psychology of Mathematics Education--North America Chapter, held in Florida, Bob and I were playing Frisbee on the beach. The lure of the surf soon led us into thigh deep water where waves added to the fun we were having with the wind. We were throwing parallel to the shore but the waves were coming in at an angle so that a breaking wave first hit Bob before hitting me a few seconds later. Verbal communication was difficult due to the noise of the surf, so thumbs-up or down, applause, head-nodding or shaking, along with smiles or frowns took its place. Soon a game had evolved and the use of the signs mentioned above became structured. Entering Paul's Umwelt The waves are high and strong making it challenging to catch the Frisbee unless it is thrown accurately. But the waves are also high enough to make it interesting to try to throw the Frisbee such that it just clears a wave as its crest passes the halfway point between Bob and me. Shake the water off, wait...wait...throw! Alright! A thumbs-up from Bob. He's right I got really close that time--but I bet I can cut it closer--just have to get a feel for the timing--aim a tad lower. OK, here comes his throw. Oops! Too high--Arrgghhh-splutter...YES--got it! Big complimentary smile from Bob. Actually it's fun when he misses high because then I get to jump for it just as a wave crashes into me. OK, my turn, wait...wait...remember-low...now! Perfection--that one skimmed the crest of the wave!! Entering Bob's Umwelt The waves are high and strong enough to make it challenging to catch the Frisbee unless it is thrown accurately. Uh-Oh...another low throw...Arrgghhh-splutter--yes! Hangs on for the touchdown. Big smile and thumbs up from Paul. Hmmpf! Does he really enjoy making it so hard for me to catch it? He always seems to time it so that a wave crashes on me just as the Frisbee arrives. OK, back to him...have to clear the waves...wait for the calm between the waves...now! Yes! Right on target and high enough for an easy catch--not too high like last time. Hmmm...no response from Paul--doesn't he appreciate my accuracy? Umwelts in Collusion While walking back to the hotel we discussed our "game". Bob: You sure had a knack for timing your throws! Paul: It was challenging to see how close to the water I could throw it and have it still get to you.

The Unity of the World in Plotinian Philosophy :: Philosophy Philosophical Essays

The Unity of the World in Plotinian Philosophy ABSTRACT: Do classical, contemplative philosophies have anything to teach which is relevant to life here and now? In the case of Plotinus, yes. While Platonic metaphysics is most often summarized as dualistic, where one sensible world stands apart from and in tension with an intelligible (or mystical) world, in the case of Plotinus this interpretation is incorrect. He does distinguish between sensibles and sense-experience, on one hand, and intelligibles and intelligible experience, on the other; but the two belong together intimately: both are located in the same space, and the sensible is related to the intelligible as a shadow to its object or a reflection to what it reflects. Plotinus’ world is one. Given this picture, one rightly wonders at the status of the Plotinian exhortation for the soul to flee "alone to the Alone." Does not the journey of the soul to its source require a passing beyond of this world to some other? No, Plotinus exhortation should be understood as a reorientation, a reordering within the world here and now, not a rejection of one reality in favor of some other. This can be likened to Aesop’s fable, "The Dog and the Bone," where the dog had the choice between one real and one illusory bone, not two separate bones. Similarly, Plotinus’ world, though it can be perceived dualistically, is ontologically one; hence his metaphysics, far from otherworldly, offers a means of understanding life as it is to be lived here and now. My paper takes as the starting point for its argument the traditional interpretation (and classic criticism) of Platonic metaphysics as a two worlds view of reality: one world, that which includes this room of people, i.e., the here and now which is characterized by change, disorder, conflict, coming to be and passing out of being, corruption, etc.; and another world, located who knows where, but certainly not identical to what we see around us at present, the realm of changelessness and order, ontological perdurance, harmony, unity: Plato's "plain of Truth", the residence of the forms. In light of these two worlds, the Platonic philosopher's wisdom, whatever it may be, must be a wisdom not of this world. Indeed, did not Plato's Socrates himself say that his life— the philosophical life— was the art of practising death? Should that Socrates— or anyone who professes to be a Platonic philosopher— show up at, let us say, the World Congress of

Ben Franklin Essay -- Biography Biographies Benjamin Franklin Essays

Ben Franklin Benjamin Franklin was one of the most influential people in American history. Franklin was born on January 17, 1706, in a small town in Boston. Benjamin was one of ten children. His father, Josiah was a candle and soap maker, and his mother Abiah Folger was a homemaker. When Benjamin was only twelve years old he signed his identures so that he could apprentice under his brother, working at a printing press. Here he worked for his brother James for over nine years. Benjamin had enormous talent, and after his apprenticeship was up, he got a job printing for the Boston Gazette. However this did not last very long, after only ten months Franklin’s contract was given to someone else. This prompted Ben to start his own newspaper called the New England Courant. This was the beginning of a long life of success for Ben Franklin. Franklin had outstanding writing talent. His new business had done very well, but Franklin wanted more. Ben wanted to take over Philadelphia’s biggest newspapers, The Pennsylvania Gazette. In the year 1729 Franklin bought this newspaper. He renamed it (Thank Heavens) The Pennsylvania Gazette. In the year 1730 Franklin had fathered a son. There were many rumors, as to whom the mother was, but Franklin never released her name. As a result of this Franklin wanted to get married. A woman named Deborah Read moved into his home, and became his common law wife. During this time Franklin had established himself as a leader in the Philadelphia community. He helped to establish Philadelphia’s first public library. Franklin is also accredited with publishing the first almanac in 1732. Its name was Poor Richard’s Almanack. Benjamin Franlkin’s political career began in 1736. ... ...emark is a perfect way to describe Franklin who was a rising sun well into his eighties. Benjamin Franklin died on April 17, 1790. On April 21, the day of Franklin’s funeral over twenty thousand people came to say goodbye to a man they all looked up to and admired. Ben Franklin influenced many people during his life, and still does today. If it had not been for his intellectual, and scientific abilities our country may have been a different place than it is today. Works Cited Amacher, Richard. Benjamin Franklin. Twayne Publishers, New York. 1962 Franklin, Benjamin..Woolman, John. The Autobiography of Benjamin Franklin. P. F. Collier & Son Corporation. 1937. Franklin, Benjamin. The Autobiography and Other Writings. Mead & Company. New York. 1963 Computer Internet. http://sln.fi.edu/franklin/rotten.html. The World of Benjamin Franklin.

A Formula for Success

For people to succeed in life there should be a continuous plan that has to endure all through the process of their lives. Success is a process and not an event. No one has the passion of not succeeding in life but unfortunately few people have the passion to succeed. Success comes in various facets.One can succeed in religious endeavors, business, and relationships and in maintaining health among many other things. All these ways of succeeding require a well calculated plan.The formula for success entails having a vision. Champions get what they want because they know what they want. Vision motivates individuals, driving them to succeed in whatever they do. Therefore it is paramount for an individual to visualize what is successful and strive to get it no matter what. In this sense everyone has an own perception of success. Therefore what one perceives is what they get.People who consistently succeed have a clear and thoughtful strategy. They know what they want to do and when to do it. For strategic planning for success, the plan should be put down in writing. From this plan the input in terms of finance and time should be clearly stated.If it is planning for a health program, for example reducing weight the plan should have a clear and practical measures that will ensure that the aimed goal is accomplished. The time expected to reach the goal has to be also in writing. For instance, if it is to achieve an academic goal, one has to plan bearing in mind the money that needs to be invested and also the time.For someone to be successful in whatever is done there should be passion in the works done. People with passion are energized in whatever they do. If it is in business then one has to invest passionately regardless of the risks involved. For a students to succeed in their academic endeavors they have to study enthusiastically and passionately all the subjects they take.In addition, successful people are always flexible. It is indispensable sometimes for the made plans to go through. So for one to succeed, it is sometimes inevitable to change even the best laid plans. In this case there is the need to be willing to start over and to consider any potential viable alternative.Another step in the formula for success is to take risks. All successful businessmen take very high risks. Most people live in ruts because of the fear to take risks. People who consistently win are willing to get out of their comfort zone and try new things. It is therefore important to be willing to plunge into the unknown and leave behind the safe and unchallenging things.The power of association equally contributes to ones success. Friends reflect the type of people we are. If one is surrounded with people who want to succeed, the individual is bound to succeed.   Bounding with people who have skills, talents and abilities can lead one to succeed in various fields. They enable an individual to emulate them thus unleashing their potential by reacting to the chal lenges shown by friends.After one makes a plan then priorities should be set to ensure that first things are tackled first. The challenges should be managed in a hierarchical manner to ensure that the things to be tackled are handled in the order of priority. The formula for success requires an individual not to spend time on priority number two when number priority one needs attention.Finally, for one to succeed there is the need be conscious and committed to self-management. An individual’s self is the most important resource in achieving their goals. In this case individuals need to manage their mental, physical, emotional and spiritual health.ReferenceSchullar, R. (1988).Success is Never Ending Failure is Never Final. New York: Bantam Books.